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Let’s build the future of your brand.

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Gerasimov Studio Design
Process Overview

Gerasimov Studio
Process Overview

From research to launch in three phases: Blueprint, Spark, and Build. See how Gerasimov Studio turns ideas into polished digital products with a research-first approach.

Build

Three phases. One team.
No handoff gaps.

Our process has three stages. Each one builds on the last. The same team that does the research is the same team that designs the screens and, when needed, builds the site. No telephone game. No lost context.

Moodboard

Design Concepts

Wireframes

Design system

Final result

Research

Gerasimov Studio

Blueprint

JTBD Framework

1-2 weeks

Research, strategy, and the plan that makes everything else possible. Before we open Figma, we open our research tools. We analyze your competitors, study the market, and define your users and their needs.
The result is a clear strategy that answers a key question:

Blueprint deliverables

Competitor analysis report,
JTBD Framework

Product requirements and
feature definition

User persona and journey mapping

Information architecture and
sitemap

A strategy brief that explains
every design decision

What you get at the end of this phase

Concepts, moodboards, and the creative exploration that gives your product its identity. This is where research meets creativity. We turn insights from the Blueprint phase into visual direction, explore concepts, and shape the experience. This is where the
product starts to come to life with you involved in every decision.

Spark

1-2 weeks

Spark deliverables

Visual concept explorations
(2 to 3 directions)

A design direction that's
been validated, not guessed

Moodboard with typography,
color, and style references

Wireframes for key screens

Key screens designed at high fidelity

What you get at the end of this phase

Build

2-4 weeks

Framer build (optional,
quoted separately)

What you get at the end of this phase

Interactive prototype

Developer handoff with specs, assets, and annotations

Figma component library
with a design system

Complete UI design for all screens (mobile, desktop, or both)

Build deliverables

Polished UI, prototyping, and everything your developer needs to ship. Once the direction is locked, we design every screen, state, and interaction, build responsive layouts and component libraries in Figma, and prepare files ready for development. If needed, we also build the front end in Tilda, so your product can go live without delays.

What stays constant across every project.

No matter the scope or budget, these things
are always true when you work with us:

You talk to the people doing the work.
No middlemen. The same team researches your market and designs your product.

You see progress constantly.
No disappearing for weeks. We share work early and often, so there are no surprises.

Files are always production-ready.
Developers don’t have to guess. Specs, assets, spacing, and components are all there.

Design for those who want to become a better version of themselves.

2026 Gerasimov Studio,

All rights reserved

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